50 Things is underpinned by research findings about the best ways to help children have a great start to life. Although the inspiration for the activities within 50 Things to Do came from parents and our community, we worked with early education, health and language experts to make sure the content was supported by research and evidence.
We evaluate the work of 50 Things all the time, asking parents and practitioners questions, and developing content to make sure all children and families benefit from our approach.
Have a look at our Theory of Change and 2023 Impact Report for more information.
Christian Bunting
50 Things to Do Director
Don't just take our word for it...
See below what our Ambassadors have to say about 50 Things to Do!
Dr William Bird
GP and founder of Intelligent Health
“As a GP, I can't make a child healthy, like you can, I can treat disease, give vaccinations, but I can't set a child's brain, body and immunity in a resilient way, for the rest of their life. That's what 50 Things to Do can do."
Professor Mark Mon-Williams
Director of the Centre for Applied Education Research
"There is a huge amount of evidence that shows the fun activities encouraged by 50 Things will literally ensure children enjoy longer healthier lives. This is why all of us at the Centre for Applied Education Research are passionate advocates of 50 Things, and why we support the team in continually evaluating and improving their approach so that every child across the UK can thrive."